If you have played GTAV then you will know that there is no female main character and that this is not even a real character in the game. They had the same marketing for the original release of GTAV
This women is on the actual disks for the game and on just about every piece of merchandise for the game including a headset box. She is not a playable character or even a important one. She is the daughter of one of the main characters and is honestly not a very good character. Then why are they used to market the game?
Because honestly there is nothing really striking about the man characters. They are very generic. In the game you can customize them to a degree but it doesn't matter what you do to them in the game how they look doesn't change the way anyone in the game looks or thinks about them unless you pull out a gun.
On the subject of generic main characters in the past couple years it seems to be that the majority of main game characters have been very generic. Far Cry, Bioshock, The Last of us ect. They all have main characters that honestly have the same features.Chad Concelmo's article brown hair and stubble sums this up very well and has great photo representation if you want to read more.
I will leave off with this commercial for Battlefield 4 and Axe (which to me honestly is a weird combination and a stupid commercial) where you can see that the man in the commercial is very simply made, his hair doesn't move and he honestly doesn't have many distinctive features. The women on the other hand you can tell when they made her that they took their time. Her hair moves when it comes out of the helmet and when she walk, and she has makeup despite being in the middle of war,
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